SteveCastellano.com

We have to display them, they’re displays

dear shoppers drug mart down the street: paypal me ten dollars and i will rewrite your sign for you

Usury loves company

I have no sympathy for Money Mart and their ilk, so I quite enjoyed this recent Star article and the Google Ad Fail that followed (click for full size image).

Note to self

If offered, do not accept a position writing for Google.

best wtt* ad ever

Remember when the guy came back to the present time after stepping on the butterfly in Bradbury’s classic A Sound of Thunder and all the signage looked like this? *that’s “want to trade,” not “women travelling together”

more kijiji fun

The most puzzling thing about this ad is how someone who posesses enough unstupid to be able to successfully post an ad on kijiji doesn’t know how to spell “guitar”, in spite of owning one. Do I know where you can buy a guiter tuner? Aside from a MUSEC STORE, no, I’m effin’ stumped. Though [...]

and my niece would like a pony

no one asks me to write the ads i want to write

NB: the show is real, the ad is not.

more on Swiffer marketers

May I, just this once, out loud, say, to product marketing managers everywhere, particularly those responsible for marketing the Swiffer, in words that paraphrase David Milch, by way of Brad Dourif as Doc Cochran: What earthly use is my protracted suffering to you? Why did you feel the need to concoct the ponderous Five Signs [...]

note to michael budman

If you didn’t have a stylist you should probably still tell people you did.

note to michael budman’s stylist

I just saw your work in the new indigo community ad, and two things occurred to me almost immediately: 1) oh yeah he’s the roots guy; and b) wow if you wear too much roots stuff all at once you risk looking like a real knob. By comparison, Dan Aykroyd comes across as avuncular as [...]