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	<title>SteveCastellano.com &#187; everyone needs a writer</title>
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	<description>the foundation remains</description>
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	<copyright>Copyright &#xA9; 2010 SteveCastellano.com </copyright>
	<managingEditor>podcast@steveoftheweb.com (Steve Castellano)</managingEditor>
	<webMaster>podcast@steveoftheweb.com (Steve Castellano)</webMaster>
	<category>Music, Technology, Hospitality &#38; Entertainment</category>
	<ttl>1440</ttl>
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		<title>SteveCastellano.com &#187; everyone needs a writer</title>
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	<itunes:subtitle>Music, tech, and 21st century lifestyle musings from Canadian writer and musician Steve Castellano, a.k.a. Steve of the Web.</itunes:subtitle>
	<itunes:summary>Music, tech, and 21st century lifestyle musings from Canadian writer and musician Steve Castellano, a.k.a. Steve of the Web.</itunes:summary>
	<itunes:keywords>electronic music, music, synthesizers, apple, macintosh, bartending, humor, humour</itunes:keywords>
	<itunes:category text="Music" />
	<itunes:category text="Technology" />
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	<itunes:author>Steve Castellano</itunes:author>
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		<itunes:name>Steve Castellano</itunes:name>
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		<item>
		<title>from the mailbag</title>
		<link>http://www.stevecastellano.com/2010/09/from-the-mailbag/</link>
		<comments>http://www.stevecastellano.com/2010/09/from-the-mailbag/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 01:41:16 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[do it your own damn self]]></category>
		<category><![CDATA[everyone needs a writer]]></category>
		<category><![CDATA[humour]]></category>
		<category><![CDATA[bagster]]></category>
		<category><![CDATA[garbage]]></category>
		<category><![CDATA[j.d. power]]></category>
		<category><![CDATA[survey]]></category>
		<category><![CDATA[surveys]]></category>
		<category><![CDATA[waste management]]></category>

		<guid isPermaLink="false">http://www.stevecastellano.com/?p=887</guid>
		<description><![CDATA[From: &#8220;J.D. Power and Associates&#8221; Date: September 7, 2010 5:00:33 PM EDT To: REDACTED@stevecastellano.com Subject: Reminder: J.D. Power and Associates and Waste Management want your opinion Reply-To: REDACTED@surveynetwork.com Dear Steve Castellano, Thank you for using Waste Management&#8217;s Bagster® Dumpster in a Bag®. To continually improve our services, Waste Management would like to hear from you to [...]]]></description>
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		<title>make the benefit bigger</title>
		<link>http://www.stevecastellano.com/2010/02/make-the-benefit-bigger/</link>
		<comments>http://www.stevecastellano.com/2010/02/make-the-benefit-bigger/#comments</comments>
		<pubDate>Sun, 28 Feb 2010 17:55:00 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[criticism]]></category>
		<category><![CDATA[everyone needs a writer]]></category>
		<category><![CDATA[bizarro]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[pie of opportunity]]></category>
		<category><![CDATA[piraro]]></category>

		<guid isPermaLink="false">http://www.stevecastellano.com/?p=673</guid>
		<description><![CDATA[I really have to work on my rhetorical style. And by that I mean to say that I don&#8217;t think it&#8217;s the rhetoric that&#8217;s the problem so much as the delivery. I make what I think is – what I know to be a perfect conversation-ender and then turn as if to walk away, and [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>a creative brief for the anti-prorogation movement</title>
		<link>http://www.stevecastellano.com/2010/01/a-creative-brief-for-the-anti-prorogation-movement/</link>
		<comments>http://www.stevecastellano.com/2010/01/a-creative-brief-for-the-anti-prorogation-movement/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 01:01:03 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[everyone needs a writer]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[afghan detainee]]></category>
		<category><![CDATA[afghanistan]]></category>
		<category><![CDATA[anti-prorogation]]></category>
		<category><![CDATA[anti-prorogue]]></category>
		<category><![CDATA[canada]]></category>
		<category><![CDATA[canadian politics]]></category>
		<category><![CDATA[capp]]></category>
		<category><![CDATA[conservative]]></category>
		<category><![CDATA[conservatives]]></category>
		<category><![CDATA[detainees]]></category>
		<category><![CDATA[harper]]></category>
		<category><![CDATA[liberals]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[ndp]]></category>
		<category><![CDATA[new democratic party]]></category>
		<category><![CDATA[prorogation]]></category>
		<category><![CDATA[prorogue]]></category>
		<category><![CDATA[scandal]]></category>

		<guid isPermaLink="false">http://www.stevecastellano.com/?p=604</guid>
		<description><![CDATA[I went to a political rally yesterday: the anti-prorogation rally. I'm very frustrated about the current political climate in Canada, and, perhaps like most Canadians, feel powerless to do anything about it. Sadly, I didn't feel that much more empowered after the rally, for reasons I'll get into below. I wondered what more I could do. So now I am writing a blog post about it.]]></description>
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		<slash:comments>13</slash:comments>
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		<title>brand differentiation fail</title>
		<link>http://www.stevecastellano.com/2010/01/brand-differentiation-fail/</link>
		<comments>http://www.stevecastellano.com/2010/01/brand-differentiation-fail/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 22:31:02 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[criticism]]></category>
		<category><![CDATA[everyone needs a writer]]></category>
		<category><![CDATA[dentist]]></category>
		<category><![CDATA[hippo]]></category>
		<category><![CDATA[sensodyne]]></category>
		<category><![CDATA[telus]]></category>

		<guid isPermaLink="false">http://www.stevecastellano.com/?p=578</guid>
		<description><![CDATA[I have often said, of my day gig in advertising, &#8220;If this job is ever difficult, it&#8217;s because somebody screwed up.&#8221; You might think that&#8217;s pretty upbeat coming from me until you realize that only one screw-up has to be signed off on to make an entire campaign, or even a brand, difficult. And sometimes [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>5 words I don&#8217;t want to hear in 2010</title>
		<link>http://www.stevecastellano.com/2009/12/5-words-i-dont-want-to-hear-in-2010/</link>
		<comments>http://www.stevecastellano.com/2009/12/5-words-i-dont-want-to-hear-in-2010/#comments</comments>
		<pubDate>Fri, 25 Dec 2009 20:45:22 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[criticism]]></category>
		<category><![CDATA[everyone needs a writer]]></category>
		<category><![CDATA[humour]]></category>
		<category><![CDATA[you're an idiot]]></category>
		<category><![CDATA[buzzwords]]></category>
		<category><![CDATA[flackery]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[jargon]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[olympics]]></category>

		<guid isPermaLink="false">http://www.stevecastellano.com/?p=548</guid>
		<description><![CDATA[The end of the year is a time for lists, and as I am a writer it only seems natural that my list is about words. And because I am cranky, it is equally natural that my list is about words I don&#8217;t like. To be clear, I am not fascistic about the English language; [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>we have to display them, they&#8217;re displays</title>
		<link>http://www.stevecastellano.com/2009/11/we-have-to-display-them-theyre-displays/</link>
		<comments>http://www.stevecastellano.com/2009/11/we-have-to-display-them-theyre-displays/#comments</comments>
		<pubDate>Sat, 28 Nov 2009 20:23:46 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[everyone needs a writer]]></category>

		<guid isPermaLink="false">http://www.stevecastellano.com/?p=526</guid>
		<description><![CDATA[dear shoppers drug mart down the street: paypal me ten dollars and i will rewrite your sign for you]]></description>
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		<slash:comments>0</slash:comments>
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