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	<title>SteveCastellano.com</title>
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	<link>http://www.stevecastellano.com</link>
	<description>wherein i write about things</description>
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		<title>They want subways</title>
		<link>http://www.stevecastellano.com/2012/04/20/they-want-subways/</link>
		<comments>http://www.stevecastellano.com/2012/04/20/they-want-subways/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 21:18:45 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[music & the arts]]></category>

		<guid isPermaLink="false">http://www.stevecastellano.com/?p=1352</guid>
		<description><![CDATA[At various times during the construction of a new tune, I play a little home version of the David Letterman segment "Is this anything?" and the time has certainly come for "They Want Subways." It is, much like the Toronto Transit System, a work in progress, but as I haven't shared any music with you in some time, and this one won't be finalized until a piece of gear I have on order from Pittsburgh (that's a hint, gearheads) arrives in the studio sometime in May, I thought I’d give you a preview.]]></description>
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		<title>Capital ideas</title>
		<link>http://www.stevecastellano.com/2012/03/18/capital-ideas/</link>
		<comments>http://www.stevecastellano.com/2012/03/18/capital-ideas/#comments</comments>
		<pubDate>Sun, 18 Mar 2012 22:59:44 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[boring stuff]]></category>
		<category><![CDATA[brand standards]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://www.stevecastellano.com/?p=1345</guid>
		<description><![CDATA[Back in my agency days I had a client whose in-house design team was responsible for laying down the law regarding their online brand standards. It is of course right that they should take ownership of their brand. One of their laws, however, was that all headlines on their website should be in title case. Allow me to explain why this is a bad idea.]]></description>
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		<title>Sensory evaluation of wines wrap</title>
		<link>http://www.stevecastellano.com/2012/02/18/sensory-evaluation-of-wines-wrap/</link>
		<comments>http://www.stevecastellano.com/2012/02/18/sensory-evaluation-of-wines-wrap/#comments</comments>
		<pubDate>Sat, 18 Feb 2012 17:21:41 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[food & drink]]></category>
		<category><![CDATA[australia]]></category>
		<category><![CDATA[brunello]]></category>
		<category><![CDATA[burgundy]]></category>
		<category><![CDATA[california]]></category>
		<category><![CDATA[chardonnay]]></category>
		<category><![CDATA[oaky]]></category>
		<category><![CDATA[pomerol]]></category>
		<category><![CDATA[rioja]]></category>
		<category><![CDATA[roussanne]]></category>
		<category><![CDATA[wine]]></category>

		<guid isPermaLink="false">http://www.stevecastellano.com/?p=1322</guid>
		<description><![CDATA[Today I wrap another wine course, and assuming all goes well with next week's exam I will be 3/8ths of the way to earning my Wine Specialist certification. Here's a glimpse at the impressive selection of not-entirely-reasonably-priced wines we tasted in our final class.]]></description>
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		<title>Catastrophes and catalysts</title>
		<link>http://www.stevecastellano.com/2012/01/01/catastrophes-and-catalysts/</link>
		<comments>http://www.stevecastellano.com/2012/01/01/catastrophes-and-catalysts/#comments</comments>
		<pubDate>Sun, 01 Jan 2012 23:22:58 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[news & commentary]]></category>
		<category><![CDATA[data recovery]]></category>
		<category><![CDATA[data rescue]]></category>
		<category><![CDATA[idiot]]></category>
		<category><![CDATA[mac]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[oops]]></category>
		<category><![CDATA[samples]]></category>

		<guid isPermaLink="false">http://www.stevecastellano.com/?p=1297</guid>
		<description><![CDATA[If you learn one thing from this article it should be back up your data – all of it, frequently and redundantly. Or maybe, if you find life kind of boring, and you have lots of spare time on your hands, don't. Be like Inspector Clouseau, waiting for your man Kato to jump you when you get home, just to keep yourself sharp.]]></description>
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		<title>Do the Gainsbourg</title>
		<link>http://www.stevecastellano.com/2011/11/04/do-the-gainsbourg/</link>
		<comments>http://www.stevecastellano.com/2011/11/04/do-the-gainsbourg/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 21:49:40 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[food & drink]]></category>
		<category><![CDATA[casino royale]]></category>
		<category><![CDATA[cocktails]]></category>
		<category><![CDATA[corpse reviver]]></category>
		<category><![CDATA[gainsbourg]]></category>
		<category><![CDATA[grey goose]]></category>
		<category><![CDATA[james bond]]></category>
		<category><![CDATA[lcbo]]></category>
		<category><![CDATA[lillet]]></category>
		<category><![CDATA[lillet blanc]]></category>
		<category><![CDATA[martini]]></category>
		<category><![CDATA[russian standard]]></category>
		<category><![CDATA[vesper]]></category>
		<category><![CDATA[vodka]]></category>

		<guid isPermaLink="false">http://www.stevecastellano.com/?p=1276</guid>
		<description><![CDATA[I'm a bit of a classicist and hard to please, and my preference for drinks being simple and straightforward often leaves me at a loss when selecting from a nearly limitless array of increasingly complex beverages. I have only created a couple of original cocktails myself, and the most recent is, I think, my most successful. It's called the Gainsbourg.]]></description>
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		<title>Petrichor as wine note</title>
		<link>http://www.stevecastellano.com/2011/10/04/petrichor-as-wine-note/</link>
		<comments>http://www.stevecastellano.com/2011/10/04/petrichor-as-wine-note/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 14:18:21 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[food & drink]]></category>
		<category><![CDATA[doctor who]]></category>
		<category><![CDATA[minerality]]></category>
		<category><![CDATA[neil gaiman]]></category>
		<category><![CDATA[petrichor]]></category>
		<category><![CDATA[wine]]></category>

		<guid isPermaLink="false">http://www.stevecastellano.com/?p=1277</guid>
		<description><![CDATA[I first heard the word petrichor in the recent Doctor Who episode The Doctor’s Wife and assumed it was an invention of the author Neil Gaiman. As it turns out it is a favourite word of his, but its origins can be traced back to two Australian botanists who coined the term in an article for the journal Nature in 1964.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>QR Codes follow-up (haters continue to hate)</title>
		<link>http://www.stevecastellano.com/2011/09/17/qr-codes-follow-up-haters-continue-to-hate/</link>
		<comments>http://www.stevecastellano.com/2011/09/17/qr-codes-follow-up-haters-continue-to-hate/#comments</comments>
		<pubDate>Sat, 17 Sep 2011 15:20:36 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[billboards]]></category>
		<category><![CDATA[fast company]]></category>
		<category><![CDATA[haters]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[jim reekes]]></category>
		<category><![CDATA[lawnmowers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[qr codes]]></category>

		<guid isPermaLink="false">http://www.stevecastellano.com/?p=1262</guid>
		<description><![CDATA[A while back I wrote a post about QR codes. It's not a pet topic of mine, but I do have one on my business card. I have one on a self-inking rubber stamp. And of course there's one on this site, if you happen to want to continue reading this on your iPhone. But are they worth loving or hating – or even arguing about? (Spoiler: no).]]></description>
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		<slash:comments>0</slash:comments>
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		<title>One music book to rule them all</title>
		<link>http://www.stevecastellano.com/2011/08/14/one-music-book-to-rule-them-all/</link>
		<comments>http://www.stevecastellano.com/2011/08/14/one-music-book-to-rule-them-all/#comments</comments>
		<pubDate>Sun, 14 Aug 2011 18:29:21 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[music & the arts]]></category>
		<category><![CDATA[airturn]]></category>
		<category><![CDATA[dodocase]]></category>
		<category><![CDATA[gigolo]]></category>
		<category><![CDATA[iklip]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[jazz]]></category>
		<category><![CDATA[monk]]></category>
		<category><![CDATA[piano]]></category>

		<guid isPermaLink="false">http://www.stevecastellano.com/?p=1255</guid>
		<description><![CDATA[I love music books. If I could play a tenth of the music in all the music books I have lying around I'd be some kind of piano hero. I had a piano tuner ask if I was a teacher. Nope. I just like the books. There's a part of my brain that thinks that owning a book is like knowing a thing. That part of my brain is wrong.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Wine course wrap: Forget everything I said about France</title>
		<link>http://www.stevecastellano.com/2011/07/20/wine-course-wrap-forget-everything-i-said-about-france/</link>
		<comments>http://www.stevecastellano.com/2011/07/20/wine-course-wrap-forget-everything-i-said-about-france/#comments</comments>
		<pubDate>Wed, 20 Jul 2011 16:45:55 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[food & drink]]></category>

		<guid isPermaLink="false">http://www.stevecastellano.com/?p=1237</guid>
		<description><![CDATA[Imagine a bunch of aspiring wine geeks sitting around a table at Betty's saying sternly and indignantly to each other "That was absolutely not a typical California Chardonnay" and you have a pretty clear picture of the aftermath of the Wines 1 final exam last night.]]></description>
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		<slash:comments>3</slash:comments>
		</item>
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		<title>Drink in summer</title>
		<link>http://www.stevecastellano.com/2011/07/16/drink-in-summer/</link>
		<comments>http://www.stevecastellano.com/2011/07/16/drink-in-summer/#comments</comments>
		<pubDate>Sun, 17 Jul 2011 02:56:20 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[food & drink]]></category>
		<category><![CDATA[blueberries]]></category>
		<category><![CDATA[blueberry buck]]></category>
		<category><![CDATA[broker's]]></category>
		<category><![CDATA[cocktail]]></category>
		<category><![CDATA[gin]]></category>
		<category><![CDATA[hendricks]]></category>
		<category><![CDATA[recipe]]></category>

		<guid isPermaLink="false">http://www.stevecastellano.com/?p=1229</guid>
		<description><![CDATA[When you find yourself mixing the same old cocktails all the time, sometimes it helps to add a semi-random element to your decision-making. For me, that element is often the contents of our weekly organic bin, which for the past few weeks has included a small package of organic blueberries.]]></description>
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