Posted on 18th April 2008 No Responses
“You vs.” Radio Spots

These radio spots were created to support an online campaign for customized small business infrastructure solutions – a complex message for a 30 second spot. Following the mandated “You Vs” campaign message and focusing each spot on one of five small business “pain points,” we created a small ensemble of hard-working, fallible, exasperated, yet sympathetic characters to convey the message that Microsoft feels the small business owner’s pain, and is ready to offer a helping hand.

Studio: Zoo Music/Mark Dwyer

You vs. Downtime

You vs. the Sales Pipeline

You vs. Spam and Viruses

You vs. the Bottom Line

You vs. the Road

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