This is of course impossible

I wasn’t sure that QR codes would catch on in Canada before they became obsolete, but they seem to have been quite widely adopted here finally. And as I had created mobile versions of this site and my portfolio site, it seemed sensible to incorporate a QR code into my new business card design, which was uploaded to an online print service earlier this week.

For my friends who work where I used to work

I had a particularly odd day back in July of 2010. I was at a presentation for a pretty high-profile project. The team had been working very hard, and we were quite happy with the result. The creative director was on vacation, and my art director had to beg off for another meeting. It was a busy time.

The new look

Stephen Jay Gould posited that evolution isn’t as gradual a process as people often imagine it to have been, that in fact it is more like a series of plateaus punctuated by dramatic leaps. I’ve been meaning to redesign this site for over a year now, and have hashed together a few designs, explored what feels like hundreds of existing templates, and even briefly toyed with the idea of switching to another CMS platform.

Technically I’m not supposed to do this

This is a Bacardi Cocktail made with our house light rum, El Dorado Deluxe Silver. That means it’s not really a Bacardi Cocktail as far as Bacardi’s trademark lawyers are concerned. But the name, like the name Sazerac (over which an acquaintance of mine was served a few months back), is now its own semiotic entity, whether the lawyers like it or not.

Vodka flight

We’d been the recipients of a bottle of Grey Goose as well as a bottle of Tito’s Handmade Vodka over the past year (before the latter became available from the LCBO) from generous friends and houseguests, and so together with our own bottle of Russian Standard it seemed criminal not to line them up and see if there really was a clear winner among them.

Tipitina and Me transcribed

This is probably some form of copyright infringement, but I have completed my transcription of Allen Toussaint’s Tipitina and Me, and since his publisher’s website clearly states they are not interested in publishing unsolicited transcriptions, I’m just going to give it away for free here.

Let’s get small

Lest you think there’s nothing going on here behind the scenes at the vast steve of the web internet empire™, in celebration of the fact that I got myself an iPhone last year I’ve mobile-enabled SteveCastellano.com – surf here on your smartphone and you will be automatically redirected to the mobile theme, which should look something like this picture.

Tipitina and Me: transcribing in Logic with Melodyne

I have a great fondness for New Orleans style piano solo, and it’s a nut I’ve been trying to crack for some time. It sounds very relaxed and natural, and not nearly as daunting as popular 20th-century forms like stride and rag. But the relaxed feel is very deceptive.

Social media: where marketing and PR collide

One thing that the BP and Cooks Source incidents have in common is hubris, though the two cases are separated by several orders of magnitude in scale. It reminds us that the “social” aspect of “social media” doesn’t merely mean that lots of people are logged in to Facebook, but that they are in fact people, with personalities, opinions, and morals.

Halloween 2010

We saw Penn & Teller for the first time in Vegas this past August, and because we also had tickets to their Toronto show in November they were on my mind when I was trying to decide what to carve for this year’s pumpkin. Of course the project called for two this year, and my task was further complicated by having chosen slightly smaller than usual pumpkins.