Brand differentiation fail

I have often said, of my day gig in advertising, “If this job is ever difficult, it’s because somebody screwed up.” You might think that’s pretty upbeat coming from me until you realize that only one screw-up has to be signed off on to make an entire campaign, or even a brand, difficult.

5 words I don’t want to hear in 2010

The end of the year is a time for lists, and as I am a writer it only seems natural that my list is about words. And because I am cranky, it is equally natural that my list is about words I don’t like.

Looking a gift Kore in the mouth

I’ve been using the free Kore Player since it was introduced in the spring of 2008. I have started a few projects over that time by just flipping through the…

We have to display them, they’re displays

dear shoppers drug mart down the street: paypal me ten dollars and i will rewrite your sign for you

The Reacquaintance

I haven’t uploaded any original music in a while so I thought I’d just toss this one up here for you to listen to and comment on. Recent developments in…

Writing: How to do it

Heist (2001) is a daunting subject for analysis, as is its writer and director David Mamet. It is an example of what I call “semantic screenwriting,” in that it demonstrates that you can put pretty much any nonsensical line into Gene Hackman’s mouth and tell him to spit it back out as if it is the cleverest thing anyone in the room has heard all day, and people will likely assume that it is in fact a juicy bon mot that they just didn’t get.

Answers to “A fairly difficult synth quiz”

Yesterday I created “A fairly difficult synth quiz” on Facebook and a number of folks have already been brave enough to test their knowledge of synth geekery with it. To…

Episode 03: Listen there, comment here

The Steve of the Web Podcast is back! Subscribe on iTunes or download the latest episode at Leave your comments on Episode 03 here. And as promised, further information…