Monthly Archives: January 2010

A creative brief for the anti-prorogation movement

I went to a political rally yesterday: the anti-prorogation rally. I’m very frustrated about the current political climate in Canada, and, perhaps like most Canadians, feel powerless to do anything about it. Sadly, I didn’t feel that much more empowered after the rally, for reasons I’ll get into below.

Brand differentiation fail

I have often said, of my day gig in advertising, “If this job is ever difficult, it’s because somebody screwed up.” You might think that’s pretty upbeat coming from me until you realize that only one screw-up has to be signed off on to make an entire campaign, or even a brand, difficult.