I’ve been wilfully ignoring the Old Spice hype. That kind of makes me a bad creative guy in advertising/marketing terms, because I’m supposed to be hyper-aware of new media strategies, and (I think) because I’m supposed to cheer on successful creative, even if it wasn’t created by anyone I know, out of solidarity, or perhaps good sportsmanship.

Why cook well?

Why do anything well? Why make sure your belt goes through all the loops when you leave the house? Why listen to music? Why wash your hair? Why paint a painting? Why make love?

I was asked to perform at a friend’s wedding ceremony recently and given free reign over the music selection as long as I avoided all of the standard wedding tunes. And that’s exactly the kind of direction I like – “Whatever you want, as long as it’s appropriate and unexpected.”