Technically I’m not supposed to do this

This is a Bacardi Cocktail made with our house light rum, El Dorado Deluxe Silver. That means it’s not really a Bacardi Cocktail as far as Bacardi’s trademark lawyers are concerned. But the name, like the name Sazerac (over which an acquaintance of mine was served a few months back), is now its own semiotic entity, whether the lawyers like it or not.

Vodka flight

We’d been the recipients of a bottle of Grey Goose as well as a bottle of Tito’s Handmade Vodka over the past year (before the latter became available from the LCBO) from generous friends and houseguests, and so together with our own bottle of Russian Standard it seemed criminal not to line them up and see if there really was a clear winner among them.

Tipitina and Me transcribed

This is probably some form of copyright infringement, but I have completed my transcription of Allen Toussaint’s Tipitina and Me, and since his publisher’s website clearly states they are not interested in publishing unsolicited transcriptions, I’m just going to give it away for free here.

Let’s get small

Lest you think there’s nothing going on here behind the scenes at the vast steve of the web internet empire™, in celebration of the fact that I got myself an iPhone last year I’ve mobile-enabled SteveCastellano.com – surf here on your smartphone and you will be automatically redirected to the mobile theme, which should look something like this picture.

Tipitina and Me: transcribing in Logic with Melodyne

I have a great fondness for New Orleans style piano solo, and it’s a nut I’ve been trying to crack for some time. It sounds very relaxed and natural, and not nearly as daunting as popular 20th-century forms like stride and rag. But the relaxed feel is very deceptive.

Social media: where marketing and PR collide

One thing that the BP and Cooks Source incidents have in common is hubris, though the two cases are separated by several orders of magnitude in scale. It reminds us that the “social” aspect of “social media” doesn’t merely mean that lots of people are logged in to Facebook, but that they are in fact people, with personalities, opinions, and morals.

Halloween 2010

We saw Penn & Teller for the first time in Vegas this past August, and because we also had tickets to their Toronto show in November they were on my mind when I was trying to decide what to carve for this year’s pumpkin. Of course the project called for two this year, and my task was further complicated by having chosen slightly smaller than usual pumpkins.

The great Canadian creative face-off

Am I one of the 10 most creative people in the Canadian Marketing industry? The suggestion is as flattering as it is unlikely. As we delve into the possible answers to this question, I will first address those of you who already know what I’m talking about. I’ll get to the rest of you shortly.

Bunny Suit

The following was a losing entry in the 6th Annual Geist Literal Literary Postcard Story Contest.

“What’s with the bunny suit,” my dad asked, and hearing that got my sister and me pretty excited. Easter had come and gone, but how could a bunny suit be anything but amazing?

Save New Orleans: 5 years later

A few years back – well, just over 5 years as it turns out – I became a semi-regular Songfight contender, submitting five tunes in total of various degrees of quality. The mechanics of Songfight are pretty simple. Write and record a song based on a supplied title, upload it within a specified time period, and have your song voted and commented on by the forum community.